SMARTWOOL is a leading American company founded in 1994 in Steamboat Springs, Colorado. The company specializes in manufacturing products such as base layers, shirts, socks, and much more, primarily made of treated merino wool. With high-quality material, SMARTWOOL ensures that their products feature itch-free, anti-microbial, moisture-wicking performance, odour-reducing, and resistant to shrink properties. Smartwool's products are widely accepted and recognized as one of the best performance apparel for the outdoors. SMARTWOOL offers its men's, women's and kid's collections worldwide.